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Getting a way for your small business to rank in the top pages of the popular the search engines is vital for driving customers to your business. That’s because the internet is one place where a local business can compete on an equal footing with a multi-national company. However with the resources being used by [...]

Research suggests that in the next 24 hours over 3,000,000,000 searches will be made via Google alone, so it’s not hard to imagine that thousands of these, perhaps tens of thousands or even hundreds of thousands of these searches will be for specifically what you want to sell. But how do you tap into this [...]

Stage One – affordable search engine optimisation Until potential customers are aware that you exist, they might never become customers. That is why, as a business owner, it is right for you to spend time, effort and money attracting people to your websites. No matter how handy, unique or special your products and services are, [...]

Provided that you have a small business that wants to compete on the international stage then using search engine optimisation services to improve your online presence is probably the most cost-effective thing you can do. Despite this many company owners are hesitant to go for an search engine optimisation service as they feel that they [...]

Every small company understands that promotion and marketing are a vital way to increase sales, which is why in today’s competitive environment most businesses do not think twice about hiring marketing professionals. Despite the fact that leads from natural, organic search engine rankings are the most cost-effective source of leads available, it is surprising that [...]

Psychographic research and advertising is based on the mind of the consumer and how they think. Psychographic research attempts to diagnose characteristics of consumers that can affect their reaction to various products, services, advertising, marketing and promotional messages. Yet, unlike regular focus group research it has the objective of gathering insights about the values, beliefs, [...]

Increased sales for less cost is fast becoming a business mantra. For any business there is nothing more important than knowing precisely why people buy into what you have to offer. In this competitive marketplace research budgets are often first to go in an attempt to drive costs down. Yet some forms of research have [...]

Healthcare professionals in the UK are reporting a dramatic rise in anxiety and dejection, which means a record number of people being signed off sick, some for up to weeks on end. And England is just an illustration of a trend that is repeated across Europe and the developed world. Victoria Fletcher, Health Editor of [...]

The 2008 PFRA Attrition Survey was the first survey of not-for-profit organisations engaged in recruiting supporters and members via street, venue, door-to-door or face-to-face fundraising. The findings were based on the donation patterns of over 377,000 regular members and gives insights that may impact on subsequent levels of donor loyalty. The survey findings could be [...]

If you aspire to have an internet presence then Search Engine Optimization or SEO is something that you cannot afford to ignore. Search engines such as Google, Yahoo! and Bing analyse the information contained on web pages on a website and rank them for content related search phrases and will rank the pages at a [...]