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When Spanish explorers set out to discover a new route to Asia in the 15th century (and subsequently the New World), they had no notion of what lay ahead, much like the birth and development of online advertising. Until recently, online advertising was seen as stepping into the mysterious, dark abyss. The inability to track [...]

Outbound marketing has been a mainstay for many companies for years. Traditional direct mail and email efforts work but generally produce very low response rates. So, to get the necessary response, high distribution volumes are required. This form of marketing represents the “shotgun” approach – basically throw it out, and see what you hit. The [...]

Feeding toddlers junk food leads to lower IQs and obesity. Conversely, when you feed toddlers lean/healthy foods, it increases their IQs and they tend to be slender. This is according to a U.K. Study published in February ’11. Lead researcher Kate Northstone, of the University of Bristol, said a nutritious diet could produce a reasonable [...]

With corporate budgets being slashed across all industries, conferences and tradeshows have experienced dwindling attendance Worldwide. Many companies simply cannot justify the expense of sending employees to industry events, which has caused many events to migrate to the virtual space. Convenience and cost-cutting are two major benefits of online events, but what is lost when [...]

Due to the nature of the industry, public relations efforts can be difficult to quantify to clients. Because of this, justifying return on investment (ROI) for PR tools such as news releases can be tricky, and depending on the purpose of the release, reporting may vary drastically. It is important to measure PR programs against [...]

Many people describe VoIP technology as the future of business communication, but what benefit can using such technology provide to small business users for their phone systems? By using internet protocol or data packets instead of a traditional analog connection, VoIP (Voice over Internet Protocol) transports phone conversations anywhere that computer data packets can go. [...]

Defining success in the online world of advertising is very different from the definition used to measure the success of traditional print advertising. Without some critical components, the transition to a digital program and its success can be hampered. The five factors below create a solid foundation for an advertiser to embark on or improve [...]

Today more and more people are worried about their weight. And there are two things that affect a person’s weight, their diet and their exercise. The easiest way to loose weight is changing your diet. Now we all know American’s love to eat meat. That’s why it can be hard for dieters to change their [...]

Determining the proper social outlets for your B2B communications – daunting, isn’t it? Well, it doesn’t have to be that way. Keep your B2B social media selection process simple by asking yourself some questions. Answering these questions will help put you at ease and start your social media efforts out on the right path. Who [...]

Online advertising is becoming a more viable investment for companies because of the many ways to measure return on investment (ROI) through customer engagement. With a continually growing number of websites and online mediums, advertisers are able to measure ROI by generating meaningful and consistent engagement to help gain loyal customers. There are three tiers [...]